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Debunking the Top NASCAR Myths
Debunking the Top NASCAR Myths
Posted on April 8, 2021 Much of what you (think you) know about NASCAR is wrong. Here, we bust some of the more popular “myths” about the sport, and its fans. NASCAR is on the DeclineMany people point to dwindling attendance and TV ratings as proof that NASCAR’s best days are behind it. However, that’s just […]
How a Race Team Sponsorship Comes to Life
How a Race Team Sponsorship Comes to Life
Posted on April 8, 2021 Each sponsorship throughout the sport of NASCAR comes to life in its own unique way. No two businesses are the same so neither should their activations. In order to see how a race team sponsorship comes to life, let’s take a look at how it all comes together in the beginning. […]
State of The NASCAR Fan and What It Means for Sponsorship
State of The NASCAR Fan and What It Means for Sponsorship
Posted on April 8, 2021 Companies spend vast amounts of time and money in creating profiles and understanding their target consumer. When a potential sponsor begins the vetting process of a NASCAR sponsorship as an outlet for their marketing engagement it is critical that their company’s demographics line up with the audience. Unfortunately, stereotypes have often […]
WHAT YOU GET WHEN YOU SPONSOR A NASCAR RACE TEAM
WHAT YOU GET WHEN YOU SPONSOR A NASCAR RACE TEAM
Posted on April 8, 2021 In a recent post, we reviewed the five primary points of entry into a NASCAR sponsorship. One of those points of entry is with a race team. As a race team, this is the area we obviously know the most about, so we want to provide a deeper look at the […]
The Five Points of Entry For A NASCAR Sponsorship
The Five Points of Entry For A NASCAR Sponsorship
Posted on April 9, 2021 When most people think of a NASCAR sponsorship, they immediately think of a branded car racing 200 mph down a track with a driver in a branded fire suit. While they are not wrong – this is the most obvious sponsorship tactic, after all – it is not the ONLY way […]