HOW IT WORKS

Click the “i” to learn more about each branding section of the car.
Front View

Primary Placement

The Next Gen number placement allows for more visibility for the primary partner.

Associate Placement

Our major partners are represented throughout our season in various associate branding locations.

B-Post

Our major partners are represented throughout our season in various associate branding locations.

C-Post

Our major partners are represented throughout our season in various associate branding locations.

Roof

The roof allows for great TV visibility for overhead angles.

Hood

The hood of the race car accounts for 50% of brand visibility on a race car.

Deck Lid

The deck lid allows for great TV visibility for overhead angles.

Lower Rear Quarter Panel

Our major partners are represented throughout our season in various associate branding locations.

Side View

Primary

The Next Gen number placement allows for more visibility for the primary partner.

Associate

Our major partners are represented throughout our season in various associate branding locations.

B-Post

Our major partners are represented throughout our season in various associate branding locations.

C-Post

Our major partners are represented throughout our season in various associate branding locations.

Roof

The roof allows for great TV visibility for overhead angles.

Hood

The hood of the race car accounts for 50% of brand visibility on a race car.

Deck Lid

The deck lid allows for great TV visibility for overhead angles.

Lower Rear Quarter Panel

Our major partners are represented throughout our season in various associate branding locations.

TV Panel

This angle is more visible when in action on track.

Rear View

Roof

The roof allows for great TV visibility for overhead angles.

Lower Rear Quarter Panel

Our major partners are represented throughout our season in various associate branding locations.

Lower Rear Quarter Panel

Our major partners are represented throughout our season in various associate branding locations.

TV Panel

This angle is more visible when in action on track.

Top View

Roof

The roof allows for great TV visibility for overhead angles.

Hood

The hood of the race car accounts for 50% of brand visibility on a race car.

Deck Lid

The deck lid allows for great TV visibility for overhead angles.

WHAT ELEMENTS ARE PART OF A SPONSORSHIP?

A NASCAR Sponsorship comes with more than just branding elements on a race car. Check out some of the components that come with it.

PUBLIC RELATIONS PUBLIC RELATIONS

PUBLIC RELATIONS

NASCAR has many opportunities for drivers to represent your brand through various media outlets.
DRIVER AMBASSADORS DRIVER AMBASSADORS

DRIVER AMBASSADORS

Tap into the driver’s social and personal network to represent your brand.
DIGITAL MARKETING DIGITAL MARKETING

DIGITAL MARKETING

Make your impact even larger by utilizing the team, driver, and industry social media channels through creative content.
VIP HOSPITALITY VIP HOSPITALITY

VIP HOSPITALITY

Entertain guests in multiple race markets with turn key hospitality that makes the day an unforgettable experience.
GARAGE ACCESS GARAGE ACCESS

GARAGE ACCESS

Go behind the scenes and experience the NASCAR garage on race day.
PIT BOX SEATS PIT BOX SEATS

PIT BOX SEATS

Experience a once in a lifetime view of the race from atop our pit box where you will be sitting behind the crew chief making split second decisions.