Spire Motorsports President William “Bill” Anthony is a veteran sports, entertainment and transactional jurist. Prior to 2025, he previously served in the same capacity from 2022-2023 and also as the team’s General Counsel during the 2024 season. Anthony is a former employee and long-time associate of esteemed motorsports attorney Cary Agajanian.

He is a member of both the California and North Carolina bars and an active participant in the Sports Lawyers Association, The Race Attorneys Conference and the Association of Corporate Counsel.

Anthony is the former General Counsel for Infinite Esports & Entertainment in Frisco, Texas and Immortals Gaming Club in Los Angeles, following a merger transaction. He previously served as General Counsel for Spire Sports + Entertainment from 2013-2018. 

Beginning in 2002, Anthony facilitated legal affairs and contractual transactions for Motorsports Management International (MMI) where he worked with and counseled some of the world’s premier race drivers including Tony Stewart, Kyle Busch, Denny Hamlin and Kasey Kahne. After nearly a decade with MMI, Anthony transitioned to Spire Sports + Entertainment where he led contract negotiations and execution for James Hinchcliffe, Kyle Larson and Ricky Stenhouse Jr., among others. At the same time, Anthony led legal affairs and served as General Counsel.

Anthony was a civil defense litigator, focusing on sports and entertainment liability, in the Los Angeles area for nearly a decade before transitioning to the Charlotte (N.C.) area.